Serie A: renewal of the naming rights agreement with TIM (telecom) until 2021 (€15m / year)

The Lega Serie A has renewed its title naming rights agreement with TIM, a brand of the Italian telecommunications group Telecom Italia, for three seasons (2018-2021), announced the professional league which manages the Italian first division on 26/07/2018.

The agreement covers the naming rights to the Serie A, which takes the name of Serie A TIM. The amount is €15m per season. TIM has held the naming rights to the Italian first division since 1998-99. The mobile operator had extended its contract until the end of the 2017-18 season on 11/03/2015. Those rights extended to the Coppa Italia (TIM Cup), the Italian Super Cup (Supercoppa TIM) and youth team competitions (Primavera 1 TIM, Primavera TIM Cup, Supercoppa Primavera TIM, Junior TIM Cup ). The annual amount, in the 2015-2018 cycle, was estimated at between €16m and €18m.

For the 2018-2021 cycle, TIM's naming rights cover the Serie A and youth team competitions. On the other hand, the naming rights to the Italian Cup and Super Cup may have been awarded to Frecciarossa ("red arrow"), a high-speed train offer from the Italian…