Premier League: Tottenham Hotspur FC unveil the branding identity for their new stadium

Tottenham Hotspur FC (Premier League) have unveiled the branding identity for their new stadium, on 27/07/2018. "Our new stadium will currently be known as Tottenham Hotspur Stadium (approximately 62,062 capacity) with the 'A' of the word 'stadium' stylised to create an arrow pointing north, to represent our proud North London heritage," said the club. Work on the stadium is due to be completed in time for the beginning of the 2018-19 season.

"The design is inspired by the stadium's South West Elevation as it sweeps over the five-storey atrium - a view of the stadium that fans will enjoy as they walk up the High Road on matchdays. The pattern within the marque is based around the stadium's veil façade to create a unique and contemporary motif that can stand alone or sit elegantly alongside our famous club badge," said the North London club.

"The designs will be used in a number of ways for stadium-related items including tickets, stadium access cards, food and beverage packaging, uniforms for stadium stewards, security and maintenance teams. Many of these items will also be used at…