Italy: disagreement between the Lega Serie A and Juventus over the marketing of 3D signs

The renewal of the naming agreement concluded between the Lega Serie A and TIM, brand of the Italian telecommunications group Telecom Italia, for the 2018-2021 cycle, on 26/07/2018, includes the displaying of the brand on 3D signs, visible on screen to the left and right of each goal during TV broadcasts.

At the General Assembly of the Lega...