World Rugby: Turnstile (agency) to value sponsorship packages for the 2021 and 2023 World Cups

Turnstile has become the agency in charge of the valuation of sponsorship packages for World Rugby, according to the British agency specialised in the valuation of sponsorship in sports and entertainment, on 26/07/2018.

"Turnstile will work with the World Rugby commercial team to forecast valuations for the 2021 Women's Rugby World Cup and 2023 Rugby World Cup," said the agency which was launched in February 2018 with Formula One Group as "a foundation client."

"We believe that Turnstile's methodology will better reflect the value being generated by Women's rugby" (T. Hill, World Rugby)

• "As rugby continues to grow as a global proposition, we were seeking a methodology that captures the full value of the Rugby World Cup.

• While the global reach of the events is massive, we believe that the value of the Rugby World Cup is far more than just exposure.

• The unique values of rugby - integrity, respect, solidarity, passion, discipline - resonate globally and we liked the Turnstile approach to capturing…