Ligue 1 Conforama: Adéquat (HR services) becomes a sleeve sponsor of Olympique Lyonnais (2018-2020)

Adéquat, a French HR services (temporary work, recruitment, consulting) group, has become a major partner and sleeve sponsor of Olympique Lyonnais in the Ligue 1 Conforama, for two seasons (2018-2020), on 25/07/2018.

This is a second level partnership in the sponsorship hierarchy of the French club. Adéquat succeeds the real estate developer alila, back-of-the-shirt sponsor (2016-2018) and OL team sponsor in 2017-18.

"This partnership is clearly the ambition of Adéquat, which affirms its desire to take a new step in its development. Adéquat is already asserting itself as the recruitment brand that stands out in France with national coverage (260 agencies), more than 25,000 people working every day in all activity sectors, and a much higher growth than others in the market. Today, Adéquat wishes to make itself known. The assumed objective: to use media exposure to develop a new form of communication with its three core audiences including its permanent employees, its temporary employees and its customers," explained the HR services company.

"To support Olympique Lyonnais in its…