Serie A TIM: Juventus and equipment supplier adidas release a basketball jersey on 25/07/2018

Juventus FC (Serie A TIM) and its equipment supplier adidas have released a basketball jersey in the colours of the Italian club, on 25/07/2018. Inspired by the 2018-19 home shirt of the football team, the basketball jersey is marketed at a price of €89.95 on the Juventus online store.

This jersey has been created "for those who like to face new challenges, push themselves beyond the limits, express their potential," said Juventus. "The style is 'bianconero' (white and black, the colours of the club), always," added the 2017-18 Italian Champions.

This is the first time that Juventus has launched a jersey inspired by a sport other than football. Several Italian media, including La Gazzetta dello Sport, see in this initiative as a sign of a possible merger between Juventus FC and Fiat Torino Auxilium, basketball club of the city playing in the Legabasket Serie A Poste Mobile, Italian basketball's first division. The latter's main partner is the Italian car group Fiat, which, like Juventus, has a majority stake in Exor, the investment holding company controlled by the Agnelli…