Shaila-Ann Rao-Sadoun to step down as Sportfive International CEO

Lagardère Unlimited, the sports marketing division of media conglomerate Lagardère, has announced that Shaila-Ann Rao-Sadoun is leaving her role as the chief executive of the Sportfive International media and marketing rights agency, on the 10/12/2013.

In October 2013, Lagardère Unlimited said that Sportfive International and IEC in Sports, two of its biggest agencies, had united to form a joint venture for activity across Europe and Africa, with Shaila-Ann Rao-Sadoun assuming responsibility for media distribution, production and digital innovation.

"Further to this, the development continues and it has been decided that the Geneva office of Lagardère Unlimited’s media and production unit will undergo adjustment. As such, Shaila-Ann Rao-Sadoun, chief executive of Sportfive International, has decided to step down from her role," indicated Sportfive in a statement on the 10/12/2013.