Bundesliga: SBOBET (sports betting) becomes regional partner of Borussia Dortmund in Asia until 2020

SBOBET, the brand of sports betting and online gambling operator Celton Manx, registered in the Isle of Man, has become a regional partner of Borussia Dortmund (Bundesliga) in Asia for two seasons (2018-2020) on 31/07/2018.

As part of the agreement, SBOBET will be able to use the image of the German club and its players in its advertising and promotional activities. The brand will also gain visibility on the various communication platforms of the German club.

SBOBET, for its part, will align itself with the club to offer exclusive promotions and activities in Asia, allowing its fans in the continent to get a more intimate BVB football experience. SBOBET will also support the Black and Yellows with their global profile and social initiatives in the region," explained the brand.

"SBOBET is the ideal partner to spread the BVB brand of football in the region" (S. Letchmanan, BVB Asia Pacific Pte Ltd)

• "This partnership is a huge step for Borussia Dortmund to get even closer to our Asian fans. Our supporters from Asia have always sought new and exciting opportunities to engage with…