NFL: Snapchat extends its partnership with the league and adds a new "Sunday Publisher Story"

Snapchat, a photo and video sharing application, has renewed and extended its partnership with the National Football League for multiple years, according to the NFL on 30/07/2018. The NFL and Snapchat have been partners since 17/09/2015.

"As part of the extended partnership, the NFL will add a new Sunday Publisher Story to the daily content it produces and Snapchat distributes throughout the NFL season and on a weekly basis in the offseason. These new Sunday Publisher Stories will be updated every hour with highlights and news uniquely packaged for the Snapchat audience. NFL content will be available on the Discover page and past editions of the Publisher Stories will be available using Snapchat's Search feature," said the NFL.

"For the 2017-2018 season, 52 million unique viewers globally watched NFL content on Snapchat," added the NFL.

• "Snapchat Sector: social network, application for sharing photos and videos for a short time duration (they disappear 10 seconds after being seen by their recipients) Spectacles: connected sunglasses that… will continue to produce and…