LaLiga: betfair (sports betting) becomes a sleeve and training kit sponsor of Sevilla FC (2018-2020)

betfair, a British online sports betting and gambling operator, has become an official partner of Sevilla FC (LaLiga Santander) for two seasons (2018-2020) on 02/08/2018.

This is a second level agreement in the sponsorship hierarchy of the Andalusian club. As part of the deal, the betfair logo will appear on the left sleeve of the Sevilla FC shirt, as well as being visible on the front of the main training kit.

betfair succeeds Bwin (GVC Holdings), Sevilla FC's sports betting partner from February 2017 to 2017-18. The Andalusian club played without a commercial sleeve sponsor during 2017-18; the sponsorship space was occupied by "Cordiality", the name of the club's CSR project which promotes tolerance in the practice of football. In 2017-18, the main training kit space was occupied by Playtika (mobile games), main sponsor of the club since 2017-18.

betfair has been a partner of Arsenal FC (Premier League) since 2015-16. Michael Higham, head of sponsorships at Sevilla FC since 01/03/2018, previously served as Arsenal's partner services manager since June 2014. "It is great to be…