IMG: launch of "Strive", an OTT platform in Scandinavia that will broadcast LaLiga and Serie A

IMG are to launch "Strive", an OTT platform that will be available in Norway, Sweden and Denmark, on 17/08/2018, announced the media rights and marketing agency on 06/08/2018.

Strive will be the broadcaster of LaLiga Santander and the Serie A TIM in these three countries for the 2018-2021 cycle. "All the live games, full match replays, highlights and weekly shows from two of the worlds finest football leagues," said Strive.

The monthly subscription to the platform will be €8 per month.

• The Lega Serie A "Lega Nazionale di professionisti di Serie A". Professional League which manages the Italian first division and including its 20 clubs. awarded the international audiovisual rights of the Serie A for the 2018-2021 cycle, to the media rights and marketing agency IMG (worldwide rights of the league and betting rights) and the Italian public broadcasting group RAI Sector: Italian Public Audiovisual Group Founded: 03/01/1954 Shareholding: • Italian State: 99.5583% • SIAE (copyright management company): 0.4417% President: Marinella Soldi Main TV… (broadcast for Italian…