Brazil: mortar company Weber become sponsors of Fortaleza EC until 2015

The Weber company, world leaders in mortars, and a subsidiary of the French group Saint-Gobain, have become the shirt sponsor of Fortaleza EC (Serie C, Brazilian 3^rd Division), announced the club, on the 04/12/2013.

The contract between the two parties will last until the end of the 2015 season. The construction materials business will pay the Fortaleza club €300,000 per season to have their Weber Quartzolit brand displayed on the team's shirts.

The club plays in the Castelão stadium (58,000 seats) which is one of the 12 stadiums hosting the 20^th World Cup, held from the 12/06 to 13/07/2014 in Brazil.

"We invest heavily in communication, radio, TV, but we believe that football is more important for this sector. This is a way to get into the heart of Ceará (the state of Fortaleza)," said Asier Amorena, the Marketing Director of Saint-Gobain Weber in Fortaleza.