Premier League: Rexona (deodorant, Unilever Group), partner of Chelsea FC and Manchester City FC

Rexona, deodorant brand of the Dutch group Unilever, has become a global partner of Manchester City FC (Premier League) as part of a "multi-year" deal, according to the club on 10/08/2018. This is a first level agreement in the sponsorship hierarchy of the club.

"Rexona, which operates as Sure in the United Kingdom and Degree in the United States, will also partner with City's sister club New York City FC (MLS). Rexona, Sure and Degree will be providing fans around the world with weekly content and immersive experiences that deliver on Rexona’s purpose to encourage people to move more. Branding will also appear at the Etihad Stadium (55,097 capacity, Manchester, ENG) throughout the season," said the Mancunian club.

Rexona has also extended its partnership with Chelsea FC (Premier League) and became the "global personal care partner" on 10/08/2018. This is a second level partnership in the sponsorship hierarchy of the London club. The duration of the commitment has not yet been communicated.

Sure and Shield, deodorant brands also owned by Unilever, became official partners of…