Premier League: TAG Heuer (SUI) extends as official watch and timekeeper for 2018-19

The Swiss watchmaker TAG Heuer has extended its partnership with the Premier League for the 2018-19 season on 14/08/2018. TAG Heuer has enjoyed the status of official timekeeper and official watch of the English first division since 2016-17.

The initial agreement, concluded on 26/04/2016, covered three seasons (2016-2019), but the Premier League announced on 14/08/2018 that the brand has extended its partnership for the 2018-19 season. The new collaboration was presented in London (ENG) in the presence of Richard Masters, managing director of the Premier League, and Jean-Claude Biver, CEO of TAG Heuer.

TAG Heuer enjoys visibility during Premier League TV broadcasts, as well as on the fourth referee panel - to indicate substitutions and additional time - in the form of the TAG Heuer Carrera watch model. The Premier League referees also benefit from a dedicated connected watch provided by the brand.

To celebrate the extension of their partnership, TAG Heuer launched the "PremierLeague Interactive watchface" application, which allows holders of its "TAG Heuer Connected Modular…