Handball: Lagardère to replace MP & Silva for IHF media rights distribution in 2019-2025

The International Handball Federation (IHF) has entered into negotiations with Lagardère Sports and Entertainment as a new partner for the exclusive international distribution of the media rights of the Women's and Men's World Handball Championships for the 2019-2025 period, after the IHF terminated his contract with MP & Silva due to financial difficulties, announced the handball authority on 20/08/2018.

"As part of the production Lagardère Sports and Entertainment would manage content creation including highlights and feature programming to help increase fan engagement and reach. Lagardère Sports and Entertainment would also act as a strategic consultant to the Federation to assist in growing its global presence over the next two Olympic cycles," stated the IHF.

The British media rights and marketing agency MP & Silva had acquired these rights from the IHF on 28/02/2018. The international federation announced this potential acquisition on 12/11/2017. MP & Silva replaced the pay-TV group beIN Media Group, which acquired the same rights for 2015-2017, on 20/02/2014. beIN is…