UEFA: Expedia Group (travel) official partner of the Champions League for 2018-2021

Expedia Group, the American online travel booking group (flights, accommodation, car hire, etc.), has become the "official travel partner" of the Champions League for the 2018-2021 cycle, on 15/08/2018. The rights also include the UEFA Super Cup, the Youth League finals and the UEFA Futsal Champions League finals.

The partnership is activated through Expedia and Hotels.com brands of the Expedia Group. The American group enjoys the status of official sponsor, the first level in the sponsorship hierarchy of the Champions League. The annual amount of such a partnership, over the 2018-2021 period, would be between €30m and €50m, according to industry figures.

The agreement was negotiated by the Swiss agency TEAM Marketing, which manages the centralised marketing of audiovisual and commercial rights to UEFA club competitions, from 1992 until 2021 (option until 2024). Expedia Group becomes the 9^th partner of the Champions League for the 2018-2021 cycle, after the renewal of agreements with Heineken, Nissan, PepsiCo, MasterCard, Gazprom, adidas, and PlayStation (Sony Interactive…