Liverpool FC: Levi's (clothing) becomes denim partner, to activate a music project in the city

Levi's, a brand of the American clothing manufacturer Levi Strauss & Co., has become the "official denim partner" of Liverpool FC (Premier League) as part of a "long-term commitment," according to the Merseyside club on 22/08/2018. The exact duration of the partnership has not been communicated.

Levi's will gain the status of official partner...