Liverpool FC: Levi's (clothing) becomes denim partner, to activate a music project in the city

Levi's, a brand of the American clothing manufacturer Levi Strauss & Co., has become the "official denim partner" of Liverpool FC (Premier League) as part of a "long-term commitment," according to the Merseyside club on 22/08/2018. The exact duration of the partnership has not been communicated.

Levi's will gain the status of official partner, the fifth level in the sponsorship hierarchy of Liverpool FC. As part of the partnership, the two entities "will focus on supporting local communities and giving back to fans through football, lifestyle and music," as well as creating a "Levi's x LFC capsule collection," according to the Premier League club. 

"As the centrepiece of the partnership, the renowned Levi's Music Project will be making its way to Liverpool. Working with Liverpool Lighthouse, the arts and music community centre in Anfield, and Sound City music festival, the Levi's Music Project studio will open in November to provide local youngsters a unique opportunity to develop their musical abilities. Over the course of the project, the youngsters will take part in various…