Bundesliga: innovative new augmented reality football video content within Bild publications

News Tank Football - Paris - Initiative #127163 - Published on 24/08/18 at 10:30
©  DFL
Images come alive thanks to augmented reality - ©  DFL

The DFL and Bild, a subsidiary of the German media group Axel Springer, are launching for the 2018-19 Bundesliga season "a brand-new media offering" where "readers will be able to access football videos via the printed media with the help of augmented reality," said the DFL on 21/08/2018. "Thanks to the new video photos in Bild, Sport Bild...

©  DFL
Images come alive thanks to augmented reality - ©  DFL

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