Bundesliga: innovative new augmented reality football video content within Bild publications

The DFL and Bild, a subsidiary of the German media group Axel Springer, are launching for the 2018-19 Bundesliga season "a brand-new media offering" where "readers will be able to access football videos via the printed media with the help of augmented reality," said the DFL on 21/08/2018. "Thanks to the new video photos in Bild, Sport Bild, Fussball Bild, Bild am Sonntag, B.Z. and B.Z. am Sonntag, we are launching this year's Bundesliga season with a highlight project in collaboration with the DFL that will bring our print sports coverage to life," added the German football league.

In cooperation with DAZN (Perform Group), it is planned to provide images of not only the most recent matches but also matches from the past and clips from press conferences. For the 10 to 30-second clips, Bild has been granted access to the DFL's German Football Archive, which contains 140,000 hours of video material spanning more than five decades," said the body which owns DFL Digital Sports, its subsidiary specialised in the production and distribution of digital content. 

"The Bild apps, that will…