Serie A TIM: the Lega Serie A authorises clubs to market left shirt sleeve sponsorship space

Serie A TIM clubs have been authorised to market the sponsorship space on the left sleeve of their shirts beginning during the 2018-19 season, according to the Lega Serie A which runs the Italian first division, on 25/08/2018.

The right sleeve space is reserved for the Serie A TIM crest. On the left sleeve, the sponsorship space is limited to 100cm2 and reserved for one sponsor per match. Sleeve sponsorship brought a minimum of €35m to Premier League clubs and €40m to Bundesliga clubs in 2017-18.

In total, the Lega Serie A allows for the marketing of five sponsorship spaces on the kits of the Serie A TIM clubs, with a maximum surface area of 670cm2:
• Technical sponsor logo (equipment supplier) on the front of the shirt (maximum space of 20cm2);
• two sponsors on the front of the shirt, for a total space of 350cm2 (250cm2 maximum for one of the two sponsors);
• a sponsor on the left sleeve (100cm2 maximum);
• a back-of-the-shirt sponsor, under the number of the player (200cm2 maximum).

Sponsors on shirt collars, shorts or socks are prohibited.

Serie A TIM: designated…