eSports: New Balance (sports equipment) presenting partner of the 2018 "Formula 1 Esports Series"

New Balance, the American sports equipment supplier, has becomes the presenting partner of Formula 1 Esports Series, the eSports competition of the Formula One Group, for the 2018 season, said the American holding company which owns Formula 1, on 23/08/2018.

As part of this partnership, "activations around the three Pro Series live events to...