eSports: New Balance (sports equipment) presenting partner of the 2018 "Formula 1 Esports Series"

New Balance, the American sports equipment supplier, has becomes the presenting partner of Formula 1 Esports Series, the eSports competition of the Formula One Group, for the 2018 season, said the American holding company which owns Formula 1, on 23/08/2018.

As part of this partnership, "activations around the three Pro Series live events to branded digital content, New Balance will be fully integrated into the F1 Esports Pro Series Championship, with F1 Esports drivers also wearing New Balance socks and shoes while racing for their Official F1 teams," explained Formula One.

This year, the qualification rounds took place in April 2018 and "the Championship will consist of three live broadcasted and streamed events, each covering multiple races, held in London (ENG) in October and November 2018," added Formula One on 23/08/2018.

• Created on 21/08/2017, the "Formula 1 Esports Series" was developed in partnership by Codemasters, the developer of the video game franchise "F1", and Gfinity, organizer of eSports tournaments.
  • Codemasters has been developing the "F1" video game…