Italy: car brand Dacia becomes official partner of Serie B

The car brand Dacia, part of the Renault group, have become the official sponsor of the Serie B (the Italian second division) for the 2013-14 season.

The contract was negotiated by the RCS Sport agency, the exclusive marketing advisors for the Serie B until the end of the 2016-17 season. RCS Sport are currently working on the "B Club" project, which aims to centralise sponsorship contracts.

Dacia will be present on the perimeter and sidelines of the 22 stadiums of the league, as well as in the clubs media communications. The carmakers are also the shirt sponsors of Udinese (Seria A). They are paying €1.4 million in 2013-14 to be on the front and centre of the Friuli club's shirt.

• The Italian second division are under contract with the betting operator Eurobet, as well as Tim Serie A (Telecom Italia Mobile). Eurobet are present on all media communications in the Serie B, including the logo for the 2013-14 season, as well on the sleeve of the 22 official team shirts in the championship
• The Italian telephone manufacturer NGM (New Generation Mobile) are also present on the shirts of…