Falken (tyres), partner of 21 clubs in 2018-19, including Liverpool, Schalke and Atlético Madrid

Falken Tyre Europe GmbH, a European subsidiary of the Japanese tyre brand Falken (Sumimoto Rubber Industries Group), is a partner of 21 European football clubs in 2018-19 (see below), according to Lagardère Sports on 24/08/2018.

Falken Tyre has been an official partner of Liverpool FC (Premier League) since 2017-18. Among the new partner clubs are Club Atlético de Madrid (LaLiga Santander) and FC Schalke 04 (Bundesliga).

"The Falken pan-European sponsoring strategy focuses on TV relevant LED perimeter and static boards to reach millions of fans in all core European markets as well as corporate hospitality contingents for regional distributor activations," explained Lagardère Sports & Entertainment, the agency which negotiated these partnerships.

"Previous seasons have shown that football is still the platform with the most appeal" (M. Bögner, Falken Tyre Europe GmbH)

• "With our range of football commitment, we ensure eye-catching and efficient advertising not only in our relevant target groups, but also in our core markets. The previous seasons have shown that football is…