Champions League: Nissan (car manufacturer) hires Havas S&E to design and implement the Trophy Tour

The Japanese car manufacturer Nissan has hired Havas Sports & Entertainment and Havas Events to design and implement Nissan's UEFA Champions League Trophy Tour for 2018-2021, according to the Havas group communication agencies on 31/08/2018.

The UEFA Champions League Trophy Tour presented by Nissan is part of the Japanese car brand's activations and its official partnership with the Champions League for the 2018-2021 cycle.

"This integrated digital and events campaign will span Europe with the aim offering fans of the brand and competition a unique encounter with the cup, coveted by all football teams on the continent: the UEFA Champions League trophy. Convinced that the best technologies only make sense when they bring a concrete added value to fans, this 'Trophy Tour' will integrate and promote Nissan Intelligent Mobility (NIM) technologies," said Havas Sports & Entertainment.

Nissan succeeded the American car manufacturer Ford as the official car partner of the Champions League at the end of the 2013-14 season. Nissan paid an estimated €54m annually to UEFA during the…