Ligue 1: Hankook (tyres) becomes an official partner of AS Monaco FC for two seasons (2018-2020)

Hankook, a South Korean tyre manufacturer, has become an official partner of AS Monaco FC (Ligue 1 Conforama) for two seasons (2018-2020) on 02/09/2018.

This is a second level partnership in the sponsoring hierarchy of the club. "During this period, Hankook will benefit from a strong presence in the Stade Louis-II (18,523 capacity) at home matches in Ligue 1 on LED signage and communication media of the club," said AS Monaco.

"This partnership with a global brand, which has chosen AS Monaco to develop in France and support its commercial development in France, demonstrates the attractiveness of the club and consolidates its reputation. The club, founded in 1924 and which finished the previous season in second place in Ligue 1, offers not only a long tradition of sports values but also a large community of fans. By joining the Principality's club and its high-end image, Hankook is strengthening its sports marketing strategy with leading partnerships," added the Ligue 1 Conforama club.

"Our ambition to become the most famous tyre brand in the world will include the conquest of the…