La Liga: IT group Intel put logo inside Barcelona shirt

The IT group Intel have made a deal to display their logo inside FC Barcelona's (La Liga, ESP) shirt, the club announced during the official presentation of the partnership, on the 12/12/2013.

It is the first time the Catalan club have put a logo inside their shirt. Getafe (La Liga) were the first club to sell space on the interior of a shirt. In 2009-10, Burger King, the American fast food chain, displayed their mascot's logo inside the Madrid-based club's shirt.

Intel's specific objective will be to improve the fan experience at the Nou Camp through technology. The company will also provide technology to students at Barcelona's "La Masia" training center, as well as to the club's players and staff.

The agreement covers the 2013-14 season and is estimated at €5 million, according to the Catalan media.

Getafe's 2009-10 shirt

 1/1

Intel

…