Rugby: British Airways becomes a principal partner of Twickenham and the Rugby Football Union (ENG)

The UK airline British Airways, has become, with the RFU, "the inaugural principal partner to Twickenham Stadium (82,000 capacity), as well as a principal partner and official airline partner to England Rugby" as part of a "new multi-year deal," announced the body on 30/08/2018.

"The new multi-year deal will see British Airways and England Rugby work closely together on the digital experience at Twickenham Stadium, including developing and launching a new stadium app and e-ticketing in the future. It also sees the new top floor facility of the redeveloped East Stand named as the British Airways Rose Garden, which will be a modern relaxed environment featuring live music and a mix of open cooking stations. The partnership will also bring exclusive memorable experiences to our fans and British Airways' customers, including the chance to join the England men's team on a summer Test series," continued the RFU.

The RFU will also collaborate with the company to enhance the digital experience at Twickenham by launching a new stadium app, setting up digital ticketing and creating live…