Basketball: Beats (headphones) becomes the official audio partner of the NBA from October 2018

Beats by Dre, an American brand of headphones and audio accessories, will become the official audio partner of the NBA, the Women's National Basketball Association (WNBA), the NBA G-League and USA Basketball (Federation) from the month of October 2018, according to the NBA on 05/09/2018. Beats succeeds JBL, of the group Harman International Industries, audio partner of the NBA since 2014.

As part of this multi-year agreement, the Beats brand will provide exclusive products to league players and will be present at various events throughout the season such as the All Star Weekend, the NBA Draft and the WNBA. International Games (NBA games organised outside the United States) and the tours of the US national men's and women's teams will also benefit from this agreement. "Beats will also collaborate with and establish separate deals with NBA teams and launch a line of its audio products for fans around the world, including NBA team-branded headphones," said the NBA.

"Through our partnership, we have an exciting opportunity to merge sports, pop culture and technology to deliver…