Nike: Chelsea FC present a connected third kit to be worn during Europa League matches in 2018-19

Chelsea FC (Premier League) and its equipment supplier, the American brand Nike, have presented the English club's third kit for the 2018-19 season, equipped with "NikeConnect" technology, according to the London club on 05/09/2018.

The new shirt "enables fans to access exclusive experiences and exciting competitions through the Nike app by connecting with the logo on the shirt label. It comes to football for the first time with the Blues, having been used successfully across the NBA," said Chelsea FC.

Chelsea will wear the new "third" kit in the 2018-19 Europa league, during away matches. The NikeConnect technology has been integrated into NBA franchise shirts, manufactured by the American brand, since 2017-18.

Contrary to what Chelsea FC have said, the connected shirt is not a first in the world of football. Villarreal CF (LaLiga Santander) and equipment supplier Joma marketed an interactive shirt to celebrate the club's return to the Champions League in 2016-17. Thanks to the application Shazam - music recognition software that has also offered a visual recognition…