Licensing: Juventus renew agreement with IMG in Asia/Oceania and expand to the USA and Canada

IMG Licensing, the specialised branch of the agency IMG, has renewed and expanded its agreement with Juventus FC (Serie A TIM) on 05/09/2018. The duration of the new contract has not yet been communicated.

IMG Licensing became Juventus FC's "exclusive licensing representative" in Japan, China, Hong Kong, Macau, Taiwan, Australia and New Zealand as part of a "multi-year" deal on 16/06/2016. The agency represented Juventus only in Japan before that date. IMG Licensing then expanded its product offering in Asia and Australia on 13/12/2017.

The new agreement will now also include the United States and Canada. The range of official licensed products includes "apparel, gadgets, car accessories and luggage. IMG will develop the Juventus brand licensing business through its network of Asian, American and Canadian offices, coordinated by its team in Milan (ITA)," said the agency.

"The US and Canada are very exciting markets for us" (L. Montesion, Juventus FC)

• "Our licensing programme in Asia, Australia and New Zealand has already been hugely successful, and we're only just getting…