Germany: adidas extends as equipment supplier of the Deutscher Fussball Bund (DFB) until 2026

News Tank Football - Paris - News #128336 - Published on
©  DFB
From L to R: Kasper Rorsted, CEO of adidas, and Reinhard Grindel, president of the DFB - ©  DFB

The German brand adidas has extended its four-year contract (from 2023 to 2026) as the equipment supplier of the DFB, on 10/09/2018.

The annual value of the contract has not yet been communicated (as of 10/09/2018). During the 2018-2022 period, the deal was valued at €50m per season (excluding bonuses related to sporting performance), which...

©  DFB
From L to R: Kasper Rorsted, CEO of adidas, and Reinhard Grindel, president of the DFB - ©  DFB

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