LaLiga: agreement extended with Microsoft to feature the league's content on products and platforms

LaLiga, the Spanish professional football league, and Microsoft, an American IT company, "have extended their collaboration agreement in a link-up that will see the organisation's sporting content made available to Microsoft News users and consumers of the company's other products throughout the world," said the Spanish league on 06/09/2018. Microsoft has been a technology partner of LaLiga since 30/11/2016.

As part of this new agreement, "LaLiga's content is set to feature on a range of Microsoft products and platforms, including Windows; the company's web browser, Microsoft Edge; the Microsoft News app for mobiles; Xbox Live; and the search engine, Bing. The institution's content will be featured on Microsoft News and via several of the technology company's other products, reaching a global audience of 500 million," added the Spanish League.

"Our aim is to reach all of our fans and tailor our content to their tastes and preferences as much as possible, with a view to continuing LaLiga's global expansion," said Melcior Soler, director of the LaLiga's audiovisual department.

LaLiga…