FFF: Smartwater (water, Coca-Cola group) becomes the official water of the French team until 2023

Smartwater, a brand of water belonging to the American beverage manufacturer The Coca-Cola Company, has become "the official water of the French football team (men's) and the 17,000 French football clubs" until June 2023, announced the brand on 10/09/2018. The partnership officially began the day before, on the occasion of the France - Netherlands game (2-1, Matchday 2 of Group A1 of the 2018-19 Nations League, at the Stade de France).

Coca-Cola France extended its partnership with the FFF for five years (until June 2023), on 29/05/2018. Coca-Cola has the status of official supplier, the third level in the sponsorship hierarchy of the French Football Federation. The annual value of the deal is estimated at €2m.

Smartwater succeeds Chaudfontaine (Coca-Cola group) as the official water of the French football team. The brand will benefit from visibility on the signage during home matches of Les Blues, as well as visibility on press panels and in the French team's changing rooms.

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