UEFA: "We are building our own OTT platform to really go beyond the current content" (G-L. Epstein)

"It is not ready yet, but we are building our own OTT platform to really go beyond the current content," said Guy-Laurent Epstein, marketing director at UEFA, to the Spanish news website Palco23, on 14/09/2018.

"We do not want to compete with TV channels, but to take advantage of the wide range of content we have, such as summaries, delayed games, backstage pictures and futsal, women's and grassroots competitions, whose broadcasts generally do not have the same visibility as the men's tournaments," said Epstein.

"The broadcasters tell us that our product is good because it is popular and attracts viewers, and the sponsors tell us that the brand is very strong and they do not want to leave us," added UEFA's marketing director.

"Sport is the only live series with weekly episodes that are always new and which nobody can predict in advance" (G-L. Epstein, UEFA)

• "Sport is entertainment and becomes a little more each day. No one can spoil it, it's the only live series with weekly episodes that are always new and which nobody can predict in advance.
• Creating an OTT platform will give…