Paris 2024: Groupe BPCE becomes the first premium partner of the national partnership program

The French financial giant Groupe BPCE, with its Banque Populaire, Caisse d'Epargne, Banque Palatine and Natixis brands, has become a premium partner of the Paris 2024 Summer Olympics, announced on 13/09/2018. "This is the first group to join the Paris 2024 National Partnership Program. This commitment will take effect on 01/01/2019, for the next six years." The amount of the agreement would be between €60m and €100m, according to French media.

"By partnering with Paris 2024, Groupe BPCE also becomes a partner of the French Olympic and Paralympic teams until 2024. Through the Paris 2024 Games, Groupe BPCE wants to seize a unique opportunity to move the lines and put France in motion to respond to the challenges of our society: the development of sport for all, the fight against a sedentary lifestyle, equal opportunities, social inclusion through sport, the change of perspective on disability," said the financial group, which has been a partner of the French Olympic Committee since 2010.

The partners of the 2024 Olympics, which must not operate in the same sectors as the 13 IOC…