Jordan Brand: "Our project to make PSG one of the biggest global sports brands" (N. Al-Khelaïfi)

"The collaboration between Paris Saint-Germain (Ligue 1 Conforama) and Jordan underlines the ambition of both brands to combine performance, innovation and style. It is a logical next step in our project to make Paris Saint-Germain one of the biggest global sports brands, capitalising on the avant-garde approach of our Parisian roots. This partnership builds on our long-term association with Nike and will enable us to reach new audiences as well as offering our loyal fans around the world the most stylish club merchandise," said Nasser Al-Khelaïfi, CEO of Paris Saint-Germain, on 13/09/2018.

The American brand Nike and Paris Saint-Germain (Ligue 1 Conforama) activated their partnership by launching the first "Jordan Brand x Paris Saint-Germain" collection, on 13/09/2018. Marketed as of 14/09/2018, the collection includes the home and away kits that PSG will wear in European Cup competitions in 2018-19. The Parisians will present their new kit for the first time at Anfield (54,000 capacity) versus Liverpool FC on 18/09/2018 (Matchday 1 of Group C of the 2018-19 Champions League…