NBA: Sacramento Kings become the first franchise to use RCS messaging via their partner Zipwhip

Zipwhip, the original cloud software platform for two-way business texting, today announced a partnership with the Sacramento Kings (NBA) to roll out an RCS-enabled (Rich Communication Services) communication channel on its toll-free business phone number," said the company on 11/09/2018.

As part of the partnership, the Sacramento Kings will send messages directly to fans from a business phone number. This new system is expected to replace SMS in the coming years (see below), and aims "to improve their day-to-day fan communications around ticketing, game schedules and other general information," added the platform.

In order to communicate "consumers can engage via RCS with the Kings by texting their toll-free phone line at 833-91KINGS. The service will leverage Zipwhip's participation in Google's Early Access Program for RCS business messaging and will initially be available for Android users on the Sprint network," added Zipwhip.

"As the first franchise in the nation to RCS-enable its landline, the Sacramento Kings continue to be at the forefront of leveraging technology and…