Ligue 1 Conforama: SM Caen partner Thalazur allows spectators to attend Caen - Lyon from a jacuzzi

News Tank Football - Paris - Initiative #129036 - Published on
©  D.R.
The jacuzzi of SM Caen - OL - ©  D.R.

Thalazur, a chain of thalassotherapy centers, activated its partnership with the Stade Malherbe de Caen (Ligue 1 Conforama) by allowing spectators to attend the game of Matchday 5 of the French championship, against Olympique Lyonnais (2-2), in a jacuzzi, on Saturday 15/09/2018 (kick off at 17:00 CET).

The Normandy club held a contest for sets of two places in a jacuzzi installed at the edge of the pitch, near one of the corner posts of the Stade Michel-d'Ornano (21,000 capacity). Each group of two people spent one half of the game in the jacuzzi.

Thalazur, now SM Caen's left upper chest sponsor for the 2018-19 season (10/07/2018), has the status of official partner, which is the second level in the club's sponsorship hierarchy.

SM Caen: tweet launching the competition to win places in the jacuzzi

Jacuzzi at the edge of the pitch: precedents in Switzerland and Denmark

  • Grasshopper Zurich_Jaccuzzi - ©  Grasshopper Zurich
    The bathroom accessories manufacturer Duravit activated its partnership with the Swiss club…
©  D.R.
The jacuzzi of SM Caen - OL - ©  D.R.

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode