Serie A TIM: Hankook (tyres) institutional sponsor of SSC Napoli for 2 seasons (2018-2020)

Hankook Tire, a South Korean tyre manufacturer, has become an "institutional sponsor" of SSC Napoli (Serie A TIM) for two seasons (2018-2020), on 13/09/2018.

Hankook Tire replaces another South Korean tyre manufacturer, Nexen Tire, as a sponsor in the tire category of the club. This is a second level partnership in the sponsorship hierarchy of the Neapolitan club. Hankook will benefit from a strong presence at the Stadio San Paolo (60,000 capacity) on LED signage during matches, as well as on the club's various communication platforms.

"Football has a great tradition in Italy and has assumed an important role in Hankook's marketing strategies. The signing of the sponsorship contract with SSC Napoli is a subject that is very dear to me and of strategic importance to Hankook, especially for the south of Italy," said Carlo Citarella, CEO of Hankook Tire Italia.

• Hankook Tire also became an official partner (second level) of the Ligue 1 Conforama for two seasons 2018-2020) on 02/09/2018.

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