eSports: 20^th Century Fox (films) becomes a partner of the German eSports organisation PENTA Sports

20^th Century Fox, an American film production and distribution company, and subsidiary of the 21^st Century Fox conglomerate, has become a partner of the German professional eSports organisation PENTA Sports, on 18/09/2018.

As part of the deal, "PENTA Sports will support 20^th Century Fox and promote movies such as Alita Battle Angel or X-Men within the esports and gaming community - a natural fit of interest. Additionally from now on world-class entertainment will be featured prominently in the PENTA Sports Performance Center in Berlin, Germany. A 450sqm area will be transformed into a movie themed space where eSports and Fox movies will melt together," said PENTA Sports.

"ESports is an important touch point for us and we are delighted that we will from now on cooperate with a partner like PENTA Sports. In our industry, storytelling is essential and we will bring that storytelling to eSports in the time to come. For us it was very important to find a trustworthy partner, who has a close relationship to its fans," said Volker Lauster, marketing director for Germany at 20^th Century…