LaLiga: Unilever (Rexona and Clear Men brands) global partner until 2020-21 (€4m per season)

Unilever, a Dutch group producing and distributing Fast-Moving Consumer Goods (FMCG), has become an official global partner of LaLiga for three seasons (2018-2021), on 28/09/2018. The amount of the agreement is more than €4m per season, according to information confirmed by News Tank Football.

The partnership will be activated through the Rexona brands (deodorants, also called Sure, Degree or Shield depending on the markets) or Clear (shampoos and cosmetics). This is a second level agreement in the sponsorship hierarchy of the Spanish Professional Football League (at the same level as Nike, Tag Heuer and EA Sports).

"Through their Clear and Rexona brands, Unilever will be boosted by the success that LaLiga has enjoyed both on and off the pitch over the last four years. In this timeframe, the league's global influence has skyrocketed, and currently there are more than 2.7 billion LaLiga fans worldwide. In addition, Unilever's sponsorship agreement with LaLiga will strengthen its growth strategy, which aims at improving consumers' lives in all four corners of the globe," stated…