Copa America 2019: Dentsu acquires media and commercial rights, replaces MP & Silva

The Japanese agency Dentsu has acquired "the exclusive global consulting and commercial services" for the Copa America 2019 (in Brazil from 14/06 to 07/07/2019), from CONMEBOL on 28/09/2018. These rights "cover the sales of marketing rights, including sponsorship rights, broadcasting rights, licensing rights, gaming rights, and hospitality rights," stated Dentsu.

Dentsu replaces the British agency MP & Silva, which has missed several payments to multiple rights holders since the beginning of 2018, and had previously acquired these same rights on 22/03/2018.

"Leveraging its extensive knowledge of the sports business, Dentsu will work for the development of football in South America and the success of the Copa America 2019" says the Japanese group.