Bayern Munich: Viessmann (energy systems) regional partner in mainland China and Hong Kong

Viessmann, a German manufacturer of heating, cooling and industrial energy systems, has become a regional partner of FC Bayern Munich (Bundesliga) in mainland China and Hong Kong, on 25/09/2018. The duration of the agreement has not been communicated.

As part of the partnership, Viessmann can use the image and brand of FC Bayern Munich for its promotional campaigns in these territories. Meetings with representatives and players of the German club will be organized, as well as contests for Chinese fans to win trips and tickets to attend matches at the Allianz Arena in Munich (GER).

In addition, Viessmann and Bayern are activating their partnership through the "Next Generation Alliance" program, a series of educational initiatives set up in particular at FC Bayern football schools in China.

"Both FC Bayern and Viessmann stand for ‘Made in Germany’ quality and have a strong presence in Asia" (J. Wacker, Bayern Munich)

• "We are very happy to welcome Viessmann to our partner family as a regional partner in China. Both FC Bayern and Viessmann stand for ‘Made in Germany’ quality and…