Serie A TIM: Wanbo Sports (sports media group) becomes a regional partner of Juventus FC in China

Wanbo Sports, a Chinese sports media group, has become a regional partner of Juventus FC (Serie A TIM) in China, on 28/09/2018. The duration of the agreement has not yet been communicated.

The agreement is in the fifth level in the sponsorship hierarchy of the Italian club. "Since its foundation, Wanbo Sports has grown rapidly, establishing itself as a market leader both in China and globally, accumulating an average of half a million monthly subscribers. The partnership will therefore contribute to the club's growing presence in Asia, where the Bianconeri's ('the black and whites', nickname of the club) fan base continues to increase," said Juventus.

"We are pleased to announce this partnership with Wanbo Sports, a leading brand in the Asian market. This agreement confirms the club's desire to establish itself in a market like China's and will allow us to be even closer to our supporters in Asia," added Giorgio Ricci, co-chief revenue officer in charge of global partnerships and corporate revenues at Juventus FC.

• According to its website, Wanbo Sports is a UK-based company, which…