Serie A TIM: Nextbet (sports betting) becomes the first regional partner of SSC Napoli in Asia

Nextbet, an online sports betting operator for the Asian market, has become the first regional partner of SSC Napoli (Serie A TIM) in Asia, on 02/10/2018. The duration of the partnership has not been communicated.

Nextbet is a brand from the Hong Kong-based Asian BGE Group (owned by AsianLogic Limited, also based in Hong Kong), which also owns Dafabet. The agreement will allow Nextbet to promote and develop its brand throughout Asia using SSC Napoli's image, through a variety of strategic tools, including digital assets and dedicated campaigns for Asian fans.

The partnership was negotiated by the British sports marketing agency SEM.

"A crucial step in the development of our international commercial strategy" (S. Salvione, SSC Napoli)

• "We're very pleased to announce our first partnership in football for Nextbet with SSC Napoli.

• The club are one of the most popular clubs in Italy with a fantastic support base. We’re looking forward to working together."

Nikos Diakoumopoulos, marketing director at AsianLogic, on 02/10/2018

• "We are proud to welcome Nextbet as our first…