Premier League: AXA (insurance) becomes a global insurance partner of Liverpool FC until 2022

The French insurance group AXA has become a "global insurance partner" of Liverpool FC, announced the Premier League club on 04/10/2018. The four-season partnership (2018-2022) will cover both the men's and women's teams, according to the insurer.

"In addition to providing excellent global brand visibility and raising AXA's profile among sports fans around the world, the partnership is particularly good news for football supporters in Asia, as it includes a number of exclusive events that will take place in AXA's core markets within the region. These will include various mass participation events around the region, as well as unique opportunities to get closer to the team," explained the insurer.

"Building on their shared values, AXA and Liverpool FC will create innovative experiences for clients, partners and fans in Asia, as well as making meaningful contributions to the local communities in which they both operate. Working closely with Liverpool FC’s players, manager, coaches and health professionals, AXA will also create unique and relevant content that will help support the…