Bundesliga: Lagardère Sports continues as the marketing agency of Bayer 04 Leverkusen

Lagardère Sports, the sports marketing agency from Lagardère Sports & Entertainment group, and Bayer 04 Leverkusen (Bundesliga) have extended their "long-term" partnership, according to the German club on 13/09/2018. The duration of the partnership has not yet been communicated.

"Lagardère Sports will continue to support the club in all marketing matters activities such as acquisition and the marketing of the hospitality areas in the BayArena. One of the focal points of the cooperation is raising the international profile of the club. Bayer 04 Leverkusen and Lagardère Sports have been working together successfully since July 2007," said the agency.

"Internationalisation of the Bayer 04 brand" (F. Carro, Bayer 04 Leverkusen)

• "Both the team of Lagardère Sports and the presented concept convinced us that the agency is capable to deliver to our needs. We are confident that, with Lagardère Sports as our partner, we will be able to progress economically and further expand our marketing and sponsoring activities, especially in the area of internationalisation of the Bayer 04 brand."

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