Serie A TIM: Peroni becomes the official beer of two clubs from the city of Genoa from 2018-19

The Italian beer brand Peroni has become an official partner of two Serie A TIM clubs from the city of Genoa (ITA), on 03/10/2018. The duration of the agreements, concluded through the Italian subsidiary of the sports marketing agency Infront, have not yet been communicated.

The beer brand, which has belonged to the Japanese beer brand Asahi since 2016, gains the status of "official beer" the fifth and eighth level respectively in the sponsorship hierarchy of Unione Calcio Sampdoria and Genoa Cricket and Football Club.

Peroni, also the official beer of AS Roma after an agreement on 16/11/2017, signed a similar agreement with Milan's two Serie A TIM clubs (AC Milan and FC Internazionale Milano) on 13/09/2018.

Peroni

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