West Ham United: Basset & Gold activates its partnership with the launch of an eSports competition

Basset & Gold, a UK-based financial services company, is activating its partnership with West Ham United FC (Premier League) by launching an eSports competition on the FIFA 19 video game, according to the club on 05/10/2018. The Basset & Gold eSports Cup, with £25,000 (€28,500) in prize money to be won, will be contested on Xbox and PS4 consoles.

"The tournament, which will be operated by online eSports specialists Battlefy, will kick off later this month (see program below) with a series of online qualifiers. The best 16 players (eight on PS4 and eight on Xbox) will then be invited to an exclusive Grand Final held at London Stadium (60,000 capacity) on 18/11/2018, where the winner of the Basset & Gold eSports Cup will be crowned," said West Ham United.

Basset & Gold became a sleeve sponsor of West Ham United FC and partner of its eSports team from 2018-19, on 13/07/2018. The Basset & Gold logo appears on the left sleeve of the men's first team shirts as well as on the shirts of the youth teams at the club's training centre and the U23 team. Basset & Gold, as a sleeve sponsor…