Leaders 2018: "3-D modeling in ticketing was done with the new stadium in mind" (E. Garcia, AS Roma)

"In the next 3 years, we will move into the Stadio della Roma, so it was very important to us to have a top-class digital ticket offering now. The 3-D stadium modeling, where the fan can see their seat and exact viewpoint, was done with the new stadium in mind," said Enrique Garcia, business venue director at AS Roma (Serie A TIM), on 10/10/2018 during the 2018 Leaders Sport Business Summit, organized at in the VIP areas of Stamford Bridge in London (ENG), the stadium of Chelsea FC (Premier League).

"This 3-D technology integrated into the buying process, for me, is crucial -- especially in terms of conversion rate. Many people look at tickets, and then maybe get turned off by the price, or are frustrated by the online transaction process. The 3-D modeling, among other factors, is to continually motivate and excite the fan about the event, the game, to anticipate the feeling in the stadium," added Enrique Garcia during the Leaders 2018 in London.

"Mobile is 65% of our transactions, so we develop everything with mobile in mind" (E. Garcia, AS Roma)

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