Leaders 2018: "The asset, Leeds United, is truly a sleeping giant that can go global" (A.Radrizzani)

"I bought Leeds United (Sky Bet Championship) for three main reasons. 1 - my passion for football; 2 - the challenge, this is very difficult, but the challenge of reaching the Premier League was something I had to take on; and 3 - the asset itself. Leeds is truly a sleeping giant. This is a club that could become quickly a big brand in global football," said Andrea Radrizzani, the Italian and formerly a founder of the media and marketing rights agency MP & Silva, speaking about his new ventures, ownership of Leeds United and also the sports OTT platform Eleven Sports, on 10/10/2018 during the 2018 Leaders Sport Business Summit, organized at in the VIP areas of Stamford Bridge in London (ENG), the stadium of Chelsea FC (Premier League).

"With the San Francisco 49ers (NFL) entering with a minority stake in Leeds United, first of all, I think they like me enough to work with me. But I think they really liked the idea of being involved in English football. Especially if we can make back to the Premier League, which Leeds is very capable of doing. But the other thing the 49ers were…